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Rubyparty

Ruby Party (ルビー・パーティー) is a video game developing team working for Koei that focus on the company's popular romance-adventure brand, the Neo Romance series.

The team is famous for producing the first romance title targeting the female market in Japan, starting the trend for the Otome game genre. Members of the team are known to be predominately female, but the structure has changed over the years to include male developers. The team's name is meant to highlight the female members since rubies are considered the "queen of gems" and represent passionate love.

Ruby Party also partakes or supervises the various media made based on their products such as the drama CDs, light novels, magazine publications, radio programs, live events, talk shows, comics, and anime. Select animated and comic adaptations have been localized overseas, but the games have largely remained in Japan —aside from a few rare exceptions. If enough interest arises for their games, there may be a chance someday they will be brought overseas and translated into English.

According to Mei Erikawa, the team's name was chosen to honor women. Rubies are known as the "queens of jewels" and are treasured as one of the four great precious gemstones. Its meanings can be "passion" or "true love". "Party" is meant to emit a friendly atmosphere. In essence, the name is figuratively a wish to improve women's lives. There are three main divisions within this team: development (centered on creating the games), production (focusing on character songs and live events), and commodity (merchandise). Women make up 60% of the team, and all of the conception and world building is done by them in management, planning or directing positions. It's common to experience a reduction in a product's development for maternity leave.

As of April 1, 2016, Ruby Party doubles as a brand name for the company's romantic simulations, merchandise, licenses for multimedia projects, and stage event management. Mei Erikawa is the director for the Ruby Party brand.

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